All of the landslide majority did not vote against the conservative philosophy; they voted against a false image our Liberal opponents successfully mounted. Indeed it was a double false image. Not only did they portray us as advancing a kind of radical departure from the status quo, but they took for themselves a costume of comfortable conservatism. Read again their campaign fiction and you will find their normal flamboyant Liberalism hidden under the protective coloration of “the great society,” or as Hubert Horatio Humphrey (who can’t ask what time it is without conducting a filibuster) put it: “We don’t want a planned society — we want society planning.”
. . . Our job beginning now is not so much to sell conservatism as to prove that our conservatism is in truth what a lot of people thought they were voting for when they fell for the cornpone come-on.